Tom Schirmacher x NM

Model: Kyla Ramsey

Great campaigns start with great operations.

I partner with teams to build the workflows, systems, and operational structure that keep marketing and creative initiatives moving from ideation through launch. With 10+ years of experience across marketing operations, strategic planning, client partnerships, and project management, I help turn strategy into execution that drives measurable results.

Whether you're looking for support with campaign management, process optimization, or marketing operations, I'd love to connect. 

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Past Projects

  • Luxury Brand Partnership Marketing Strategy, Neiman Marcus Group

    Served as a strategic marketing partner to luxury brands, translating business objectives into integrated media strategies and compelling sales narratives across digital and print channels, driving $3M+ in seasonal co-op revenue and increased campaign performance.

  • Campaign Operations Optimization, Neiman Marcus Group

    Partnered with the VP of Creative and Marketing to redesign campaign operations using a RACI framework, leading the implementation of a new creative approval workflow, a centralized project management platform, and a standardized change management process. Reduced approval turnaround times by two weeks, enabling teams to produce 25% more creative assets while accelerating campaign launches.

  • Enterprise Software Implementation Lead, Neiman Marcus Group

    Successfully implemented a new project management platform across 150+ employees, replacing multiple legacy tools with a centralized workflow solution. Led user training, change management, and cross-functional adoption, resulting in thousands of dollars in annual software savings, 30% increase in asset production, and greater visibility across campaign execution.

  • Onboarding Workflow Optimization, Scarlet Hope

    Partnered with nonprofit leadership to streamline volunteer onboarding through standardized workflows and centralized training resources. Reduced administrative complexity, improved onboarding consistency, and created a more scalable process that enabled volunteers to begin serving more efficiently. Consolidated 10 training resources into one centralized guide for 50+ volunteers.