About Me
I partner with teams to bring structure, clarity, and execution to their marketing initiatives. With 10+ years of experience across marketing operations, strategic planning, client partnerships, and project management, I help bridge the gap between strategy and execution, turning ideas into actionable plans with measurable results. If you’re looking for support in campaign execution, workflow optimization, or marketing operations, I’d love to connect!
Past Projects
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Software Implementation, Neiman Marcus Group
Successfully implemented a new project management platform across 150+ employees, replacing multiple legacy tools with a centralized workflow solution. Led user training, change management, and cross-functional adoption, resulting in thousands of dollars in annual software savings, 30% increase in asset production, and greater visibility across campaign execution.
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Campaign Operations, Neiman Marcus Group
Partnered with the VP of Creative and Marketing to redesign campaign operations using a RACI framework, leading the implementation of a new creative approval workflow, a centralized project management platform, and a standardized change management process. Reduced approval turnaround times by two weeks, enabling teams to produce 25% more creative assets while accelerating campaign launches.
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Brand Partnerships & Marketing Strategy, Neiman Marcus Group
Served as a strategic marketing partner to luxury brands, translating business objectives into integrated media strategies and compelling sales narratives across digital and print channels, driving $3M+ in seasonal co-op revenue and increased campaign performance.
